The trademark Lovin'it! was filed by ΑΓΑΔΑΚΗΣ ΖΑΦΕΙΡΗΣ Μ.ΙΚΕ, a corporation established under the laws of the Hellenic Republic (the "Applicant"). The application was published for oppositions on September 24, 2023, and received one opposition filed on December 26, 2023 by McDonald's International Property Company, Ltd. on Likelihood of confusion. the opponent was represented by BARDEHLE PAGENBERG PARTNERSCHAFT MBB PATENTANWÄLTE, RECHTSANWÄLTE and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued December 26, 2023
The application was filed in Greek, and Greek was also language of all opposition proceedings (English was selected as the second language).
Change of name and address of the trademark registration was recorded on September 3, 2023. Change of name and address of the trademark registration was recorded on December 4, 2024.
The Opposition with reference B 003209175 was refused according to Article 8(1)(b) EUTMR with decision issued on December 17, 2024 by the EUIPO.