The trademark ONBAZ was filed by Onbaz AB, a corporation established under the laws of the Kingdom of Sweden (the "Applicant"). The application was published for oppositions on October 19, 2023, and received one opposition filed on January 18, 2024 by Hyland Software, Inc. on Likelihood of confusion. the opponent was represented by AWA SWEDEN AB and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued January 18, 2024
The application was filed in Swedish, and Swedish was also language of all opposition proceedings (English was selected as the second language).
Change of name and professional address of the trademark registration was recorded on November 2, 2023.
Goods And Services
The mark was filed in class 9 with following description of goods:
Communication, networking and social networking software for transmission of images, audio-visual content, video content and messages in connection with the hosting, distribution, integration, and deployment of live and on-demand shopping streams for business-to-consumer E-commerce businesses
Computer software platforms for social networking in connection with the hosting, distribution, integration, and deployment of live and on-demand shopping streams for business-to-consumer E-commerce businesses
Computer software for providing an online marketplace in connection with the hosting, distribution, integration, and deployment of live and on-demand shopping streams for business-to-consumer E-commerce businesses.
The mark was filed in class 35 with following description of goods:
Advertising, marketing and promotional services
Advertising and marketing
Affiliate marketing
Digital marketing
Product marketing
Promotion of goods through influencers
Promoting the goods and services of others over the Internet
Promotional marketing services using audiovisual media
Provision of an on-line marketplace for buyers and sellers of goods and services
Provision of advertising space, time and media
Distribution of advertising, marketing and promotional material
Electronic order processing
Administrative processing of purchase orders.
The mark was filed in class 41 with following description of goods:
Entertainment services
Entertainment services for sharing audio and video recordings
Providing video entertainment via a website
Live entertainment
Providing online videos, not downloadable.
The mark was filed in class 42 with following description of goods:
Software as a service [SaaS] for transmission of images, audio-visual content, video content and messages in connection with the hosting, distribution, integration, and deployment of live and on-demand shopping streams for business-to-consumer E-commerce businesses
Platform as a service [PaaS] featuring software platforms for transmission of images, audio-visual content, video content and messages in connection with the hosting, distribution, integration, and deployment of live and on-demand shopping streams for business-to-consumer E-commerce businesses
Hosting of digital content on the Internet for live and on-demand shopping streams for business-to-consumer E-commerce businesses
Hosting relating to digital conversion on the internet for live and on-demand shopping streams for business-to-consumer E-commerce businesses
Hosting online web facilities for others for sharing online content in connection with the hosting, distribution, integration, and deployment of live and on-demand shopping streams for business-to-consumer E-commerce businesses
Providing temporary use of web-based software for transmission of images, audiovisual content, video content and messages in connection with the hosting, distribution, integration, and deployment of live and on-demand shopping streams for business-to-consumer E-commerce businesses.