The trademark EFFIE AI was filed by Efecte Oyj, a corporation established under the laws of the Republic of Finland (the "Applicant"). The application was published for oppositions on December 3, 2023, and received one opposition filed on March 3, 2024 by Effie Worldwide Inc. on Likelihood of confusion. the opponent was represented by BRANN AB and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued March 3, 2024
The application was filed in English, and English was also language of all opposition proceedings (Italian was selected as the second language).
Change of name and professional address of the trademark registration was recorded on November 2, 2023.
Goods And Services
The mark was filed in class 9 with following description of goods:
Interface software
Platform software
Enterprise software
Project management software
Business management software
Business intelligence software
Data management software
Database software
Enterprise application software [EAS]
Enterprise resource planning [ERP] software
Software for the analysis of business data
Business process management [BPM] software
Application software for cloud computing services
Financial management software
Software for IT service management, software for configuration management database, software for contract management, software for enterprise service management, software for service management, software for identity and access management
Cloud software
Education software
Artificial intelligence and machine learning software
Downloadable computer programs using machine learning for data analysis
Databases, electronic.
The mark was filed in class 42 with following description of goods:
IT project management
Providing temporary use of on-line non-downloadable software for the management of data
Software development
Software design
Software as a service [SaaS]
Providing temporary use of non-downloadable business software
Consulting services in the field of software as a service [SaaS]
Platform as a Service [PaaS]
Providing virtual computer environments through cloud computing
Information technology consultancy
Software consultancy services
Computerized data storage
Data conversion services
Decryption of data
Data recovery services
Technical data analysis
Data migration services
Online data storage
Electronic data storage
Research and development services in the field of artificial intelligence
Research, design and development of computer programs and software