The trademark was filed by Levi Strauss & Co., a U.S. corporation (the "Applicant"). The application was published for oppositions on October 13, 1997, and received one opposition filed on January 8, 1998 by null on (a) Identity of marks and Goods and Services, (b) Likelihood of confusion, (c) Unfair advantage and detriment to distinctiveness or repute. and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued January 8, 1998
The application was filed in English, and English was also language of all opposition proceedings (German was selected as the second language).
A total of undefined cancellation proceedings were initiated against the trademark registration in 2000.The first Cancellation was filed by Colloseum Handels- und Beteiligungs GmbH (represented by undefined) on April 23, 2014 and Final decision – Request rejected on formalities.
Two renewals of the trademark were recorded, one on July 24, 2006, and the other one on May 19, 2016.
Change of name and professional address of the trademark registration was recorded on November 15, 2001. Change of name and professional address of the trademark registration was recorded on November 15, 2001. Change of name and professional address of the trademark registration was recorded on July 9, 2007. Change of name and professional address of the trademark registration was recorded on November 26, 2007. Creation of rights in rem of the trademark registration was recorded on February 4, 2008. Creation of rights in rem of the trademark registration was recorded on February 18, 2008. Cancellations of entries of the trademark registration was recorded on March 31, 2008. Cancellations of entries of the trademark registration was recorded on March 31, 2008. Change of name and professional address of the trademark registration was recorded on May 11, 2010. Application for revocation or for a declaration of invalidity of the trademark registration was recorded on November 23, 2011. Licences granted of the trademark registration was recorded on June 29, 2012. Licences granted of the trademark registration was recorded on July 6, 2012. Licences granted of the trademark registration was recorded on July 6, 2012. Modifications to entries of the trademark registration was recorded on July 6, 2012. Decisions on applications for revocation or for a declaration of invalidity of the trademark registration was recorded on April 25, 2014. Appointment and Replacement of representative of the trademark registration was recorded on March 24, 2015. Modifications to entries of the trademark registration was recorded on March 7, 2016. Modifications to entries of the trademark registration was recorded on March 11, 2016.