The trademark GUS was filed by Utmost Brands, Inc., a U.S. corporation (the "Applicant"). The application was published for oppositions on September 24, 2006, and received one opposition filed on December 28, 2006 by null on Likelihood of confusion. the opponent was represented by J. PEREIRA DA CRUZ, S.A. and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued December 28, 2006
The application was filed in English, and English was also language of all opposition proceedings (French was selected as the second language).
Requests for conversion of an EUTM application into a national trade mark application of the trademark registration was recorded on October 2, 2012.