The trademark was filed by British American Tobacco (Brands) Inc., a U.S. corporation (the "Applicant"). The application was published for oppositions on November 4, 2007, and received one opposition filed on February 3, 2008 by PHILIP MORRIS PRODUCTS S.A. on (a) Identity of marks and Goods and Services, (b) Likelihood of confusion. the opponent was represented by HOYNG ROKH MONEGIER ESPAÑA, S.L.U. and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued February 3, 2008
The application was filed in English, and English was also language of all opposition proceedings (French was selected as the second language).
Appointment and Replacement of representative of the trademark registration was recorded on January 27, 2011. Appointment and Replacement of representative of the trademark registration was recorded on March 22, 2016.