The trademark MAX FACTOR LIQUID ILLUSION FOUNDATION was filed by Noxell Corporation, a U.S. corporation (the "Applicant"). The application was published for oppositions on December 23, 2007, and received one opposition filed on March 24, 2008 by ESTEE LAUDER COSMETICS LTD. on Likelihood of confusion. the opponent was represented by HOGAN LOVELLS and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued March 24, 2008
The application was filed in English, and English was also language of all opposition proceedings (French was selected as the second language).
The renewal of the trademark was recorded by the office on August 23, 2017.
Appointment and Replacement of representative of the trademark registration was recorded on August 4, 2010. A transfer of the trademark registration was recorded on March 29, 2017. Appointment and Replacement of representative of the trademark registration was recorded on April 16, 2018. Appointment and Replacement of representative of the trademark registration was recorded on February 28, 2019. Appointment and Replacement of representative of the trademark registration was recorded on March 17, 2020.