The trademark application THE ALTERNATIVE ETF COMPANY was filed by ProShare Advisors LLC, a Limited Liability Company (the "Applicant"). The application was published for oppositions on September 6, 2011, and it was registered by office on December 14, 2011 without any oppositions.
The application was filed in English (Italian was selected as the second language).
The renewal of the trademark was recorded by the office on May 13, 2022.
of the trademark registration was recorded on May 13, 2022. Change of name and professional address of the trademark registration was recorded on July 13, 2014. Change of name and professional address of the trademark registration was recorded on November 3, 2015. Appointment and Replacement of representative of the trademark registration was recorded on November 11, 2019. Change of name and professional address of the trademark registration was recorded on October 6, 2020.
Goods And Services
The mark was filed in class 9 with following description of goods:
Downloadable electronic publications
Downloadable electronic publications relating to investment
Publications downloaded in electronic form from the internet
Publications downloaded in electronic form from the internet relating to investment
Calculating tools
Calculating tools for rebalancing leveraged and inverse fund positions.
The mark was filed in class 35 with following description of goods:
Advertising
Business management
Business administration
Office functions
Promotion services
Advertising and marketing services
Database management services
Accounting
Business services relating to the investment of funds
Provision of business information relating to the investment of funds
Business management services relating to investment
Risk management consultancy [business]
Data processing
Market research
Business and marketing research services
Business surveys relating to financial services
Market surveys
Market survey analysis
Information, advisory and consultancy services relating to the aforesaid services.
The mark was filed in class 36 with following description of goods:
Financial services
Financial services provided via the Internet
Financial advice
Financial management, assistance, advice, consultancy, information and research services
Financial services relating to investment
Financial management, assistance, advice, consultancy, information and research services relating to investment
Investment services
Financial risk management services
Advisory services relating to financial risk management
Investment management services
Investment fund services, namely, investment of funds for others
Financial services, namely, providing information and analysis regarding financial markets
Financial services in the nature of an investment security
Financial planning
Financial services, namely investment advisory and investment management services
Information, advisory and consultancy services relating to all the aforesaid.