The trademark SMARTVIEW was filed by Yahoo Inc., a U.S. corporation (the "Applicant"). The application was published for oppositions on July 30, 2013, and received undefined oppositions.
Opposition Proceedings
There are undefined Oppositions claimed against trademark.
The first opposition filed on October 30, 2013 by OPTIMUS-COMUNICAÇÕES S.A. on Likelihood of confusion. the opponent was represented by J. PEREIRA DA CRUZ, S.A. and its proceedings were handled in English The second opposition filed on October 27, 2013 by Smart-Wines GmbH on Likelihood of confusion. the opponent was represented by BREHM & V. MOERS RECHTSANWÄLTE PARTG MBB and its proceedings were handled in English
The application was filed in English, and English was also language of all opposition proceedings (French was selected as the second language).
The renewal of the trademark was recorded by the office on February 25, 2024.
of the trademark registration was recorded on February 25, 2024. Appointment and Replacement of representative of the trademark registration was recorded on March 11, 2015. A transfer of the trademark registration was recorded on March 17, 2015. A transfer of the trademark registration was recorded on July 25, 2017. A transfer of the trademark registration was recorded on March 6, 2018. Change of name and professional address of the trademark registration was recorded on September 27, 2018. Appointment and Replacement of representative of the trademark registration was recorded on January 27, 2021. Change of name and address of the trademark registration was recorded on November 24, 2021. Change of name and address of the trademark registration was recorded on November 24, 2021. Appointment and Replacement of representative of the trademark registration was recorded on June 9, 2022. Change of name and professional address of the trademark registration was recorded on August 17, 2022. Change of name and address of the trademark registration was recorded on January 15, 2023. Appointment and Replacement of representative of the trademark registration was recorded on June 5, 2023.
The Opposition with reference B 002267865 was rejected according to Article 8(1)(b) CTMR with decision issued on April 23, 2015 by the EUIPO.
Goods And Services
The mark was filed in class 35 with following description of goods:
Advertising services
Online advertising network services, namely aggregating advertisement inventory from publishers and matching it to advertiser demand
Online advertising and marketing services
Advertising consultation
Dissemination of advertising for others via a global computer network
Advertising services, namely, promoting the brands, goods and services of others
Financial valuation of video advertising inventory
Financial services, namely, administration of transactions involving funds from advertisers over a global data network, conducting digital advertising trades between third parties, and providing online financial information relating to advertising
Financial valuation services
Financial services, namely, financial valuation of advertising impressions for third parties.
The mark was filed in class 38 with Broadcasting services, namely, transmission of advertising programs and media advertising communications via digital communications networks and communication services, namely, transmission of voice, audio, visual images and data by telecommunications networks, wireless communication networks, the Internet, information services networks and data networks..
The mark was filed in class 42 with following description of goods:
Online video ad-buying platform provider, namely, providing non-downloadable software programs for allowing buyers and sellers of online video advertising to purchase and sell video advertising inventory
Platform as a service (PAAS) services featuring computer software platforms for use in purchasing and disseminating advertising
Application service provider (ASP) featuring software for use in buying, selling, tracking, valuing, optimizing, targeting, analyzing, delivery, and reporting of online advertising and marketing
Application service provider (ASP) featuring software for use in designing and managing online video advertising and marketing campaigns.