The trademark application THE STORY BEHIND THE RENT was filed by Mastercard International Incorporated, a U.S. corporation (the "Applicant"). The application was published for oppositions on July 16, 2015, and it was registered by office on October 25, 2015 without any oppositions.
The application was filed in English (French was selected as the second language).
The renewal of the trademark was recorded by the office on November 19, 2024.
Change of name and address of the trademark registration was recorded on October 13, 2016. Appointment and Replacement of representative of the trademark registration was recorded on December 16, 2019. Appointment and Replacement of representative of the trademark registration was recorded on November 15, 2021. Appointment and Replacement of representative of the trademark registration was recorded on October 4, 2022.
Goods And Services
The mark was filed in class 16 with following description of goods:
Printed matter
Printed publications
Printed publications, namely, research reports featuring information and analytics to validate, evaluate and benchmark retail property locations, consumer spending sales and trending information.
The mark was filed in class 35 with following description of goods:
Business services
Business management
Business administration
Business analysis and research
Business information services
Provision of business information
Business information services in the nature of providing information and analytics relating to market trends, retail sales, economic indicators and consumer spending information in the commercial real estate field
Business information services in the nature of providing information and analytics to validate, evaluate and benchmark retail property locations.
The mark was filed in class 36 with following description of goods:
Financial services
Insurance
Financial affairs
Monetary affairs
Real estate affairs
Real estate services
Analysis and research in the field of finance and real estate
Financial portfolio analysis and reporting services, commercial real estate economic research, forecasting and analysis services
Business information services in the nature of providing information and analytics relating to market trends, retail sales, economic indicators and consumer spending information in the commercial real estate field
Business information services in the nature of providing information and analytics to validate, evaluate and benchmark retail property locations
Financial and real estate information services
Provision of financial information
Provision of information relating to real estate and property
Provision of financial information and analytics relating to market trends, retail sales, economic indicators and consumer spending information.